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At ´óÏóÊÓƵ Brokers, we believe that real estate is about vision, trust, and lifestyle. Since day one, our mission has been to challenge the status quo in Marbella by offering a smarter, more personal, and more creative approach to property. What began as a bold idea between two founders has grown into a full-scale real estate ecosystem with international reach, in-house creativity, and a clear commitment to excellence. This is the story of how we built ´óÏóÊÓƵ Brokers - and how we’re continuing to shape the future of luxury real estate on the Mediterranean.

• Table of contents
• From Sweden to Marbella: The Birth of ´óÏóÊÓƵ Brokers
• Strategic Location - A Key To Success
• Redefining Marbella's Real Estate Market
• Rapid Growth and Leading Market Position
• Collaboration: The Secret to Our Growth
• Marketing Ahead of The Game
• A Multinational Team Built for Results
• From Sales to Rentals and Development: A Full-Service Approach
• Expanding Across Spain: Mallorca, Málaga, and Sotogrande
• Milestones That Define Who We Are
• The Next Chapter of ´óÏóÊÓƵ Brokers

´óÏóÊÓƵ Brokers was founded in 2020 by Eric Ebbing and Rickard Delér, two Swedish entrepreneurs who relocated to Marbella in pursuit of a better quality of life, and quickly saw an opportunity to reshape the local real estate landscape. Both founders brought a strong entrepreneurial background in hospitality, property, and brand building. Eric had previously founded , one of Sweden’s largest and most successful music festivals, known for its bold vision and global reach. Rickard, meanwhile, was a well-known businessman and digital personality, widely recognised alongside his daughter Janni Delér, one of Sweden’s top fashion influencers, and her husband at the time Jon Olsson, a former professional skier and lifestyle creator.

Their complementary strengths - Eric’s expansive network and relationship-driven business style, and Rickard’s global visibility and influence - made them the perfect team to launch something fresh and innovative in Marbella. What began as sourcing and flipping smart renovation projects soon revealed that the real estate system in Marbella lacked a tailored, client-first experience. So they set out to change that and build an agency that would set new standards.

“The name ´óÏóÊÓƵ came to me during lockdown. With my background in sports, I wanted to build something that felt like a team - driven, connected, and always aiming for the win. ‘´óÏóÊÓƵ’ just made sense: it represents progress through different bases and stages, and that final, game-changing success. Plus, it has the word ‘home’ in it, which tied everything back to what we were really creating - homes"

While Rickard later chose to move abroad and has since stepped away from the company, Eric continues to lead ´óÏóÊÓƵ Brokers as CEO, guiding the business through its rapid growth and expansion with his original vision at the core.

Our very first office, which we still proudly operate today, is located in the iconic tower of Los Naranjos Golf Club in Nueva Andalucía. This was no coincidence - it was a strategic decision that reflected our belief in leading by example. Nueva Andalucía was our primary area of operation, and by placing our roots there, we positioned ourselves at the core of the action. But besides being a golf club, Los Naranjos is a prestigious social hub where our agents interact daily with golfers, international travellers, and professionals from all walks of life.

How can we promise to find the perfect home for our clients if we can’t find the right home for ourselves? That’s why this first office meant so much more than just a place to work - it was our first homerun. A bold move that turned heads, made us visible, and left a lasting impression on everyone who walked through its doors. It laid the foundation for our brand, culture, and reputation as a company that chooses its locations - and its commitments - strategically and with purpose.

The timing, as it turned out, couldn’t have been better. In the wake of the COVID-19 pandemic, a wave of Scandinavians and other Northern Europeans began rethinking their lifestyle priorities, seeking more time in the sun, flexible remote work opportunities, and second homes in places like Marbella.

Although ´óÏóÊÓƵ Brokers was new and had limited listings at the time, we understood that success in Marbella would mean becoming more than a real estate agency. We began marketing the Marbella lifestyle itself, showcasing the energy, beauty, and freedom the coast offered. That content strategy quickly gained traction, leading to high-profile collaborations, lifestyle events, and brand activations that brought visibility not just to the company, but to a new standard of what real estate could look like in the region.

As our reputation grew, so did the size, value, and prestige of the properties we represent. What began as a handful of exclusive listings at average sale price of €1.000,000 in 2020 has now evolved into a curated high-end portfolio of over 70 exclusive listings, now averaging €4,271,650 in sale price and focused primarily on luxury villas in Marbella and surroundings most sought-after areas.

In just one year, we recorded a 50% increase in total sales volume and a 288% increase in our sales value portfolio of direct and exclusive listings, clear indicators of our strong market position and rapid growth trajectory. Our exclusive listings alone now represent over €256 million in potential sales value, and our online offering has expanded from 151 to over 600 listings, including collaborative properties. Backed by refined sales processes and high-impact marketing strategies, we’ve reduced the average sales time for exclusive listings to just six months, underscoring both our operational efficiency and our ability to deliver outstanding results in a highly competitive luxury market.

A large part of our rapid growth can be attributed to our willingness to collaborate with other agencies. In Marbella, most real estate transactions involve two agencies—one representing the seller and one representing the buyer. Rather than trying to take the entire deal for ourselves, we’ve chosen to share the cake.

Our deep understanding of marketing feeds directly into this collaborative mindset. We know that maximum exposure is key to driving interest and achieving the best results for our clients—and that means working with others, not against them. Just as we craft every marketing campaign to reach the right audience with the right message, we recognize that empowering other agents ultimately benefits everyone involved.

To make collaboration easy and effective, we’ve developed agent-specific tools that help other professionals pitch our listings with confidence. One example is our unbranded website , featuring all of our exclusive listings—allowing external agents to share these properties with their clients without the risk of being bypassed.

We also provide all of our marketing assets, including professional images and videos, so that other agencies can showcase our listings on their own websites and social media channels. This approach maximizes exposure for the properties we exclusively represent and makes it easier for agents to collaborate with us—resulting in faster sales and better outcomes for our clients.

One of our greatest differentiators is our in-house marketing team of seven full-time professionals, offering each exclusive listing a bespoke strategy built around its unique value. From cinematic video productions and digital campaigns to on-brand social storytelling and international reach, our listings don’t just appear, they stand out.

We treat each property like a brand, and every brand needs the right narrative, visibility, and emotional connection with its audience. This creative control and consistency have helped position ´óÏóÊÓƵ Brokers as a leader in luxury real estate marketing on the Costa del Sol.

What started with just 5 people in 2020 is now a team of over 40 professionals. We are proud of our international culture, speaking over 15 different languages and reflecting the diversity of the clients we serve.

Our operations include a 7-person in-house marketing team, 3 dedicated administration professionals, a dynamic sales force of over 15 agents, a growing developments division with 6 specialists driving forward our project portfolio, and a 5-person rental team delivering exceptional short- and long-term rental experiences. Furthermore, the Mallorca office is very connected to the headquarters office in Marbella in terms of operations; Mallorca has its own team of 4 international sales experts. This blend of expertise, passion, and multicultural understanding is the heartbeat of our success.

While sales remain at the heart of ´óÏóÊÓƵ Brokers, our clients’ needs and our own lifestyle philosophy led us to expand organically into two complementary divisions: ´óÏóÊÓƵ Rentals and ´óÏóÊÓƵ Developments.

Many of our buyers are second-home owners looking to maximise their investment when they’re away. ´óÏóÊÓƵ Rentals was created to meet this demand, offering a seamless, high-standard rental management service backed by the same professionalism we bring to sales.

At the same time, we saw an opportunity to serve investors looking for complete project solutions, so we launched . Here, our sales team identifies high-potential renovation or development opportunities, which are then managed end-to-end by our in-house team of project managers, architects, and interior designers.

To ensure the highest standards of quality and efficiency across every phase, we established Baseline Construction in 2025, our dedicated building company. This addition gives us full control over the construction process, allowing for tighter timelines, better communication, and consistent delivery from planning to project completion.

Once completed, the properties return to the sales division for launch and sale - often to buyers seeking passive rental income, which in turn feeds into our Rentals team. It’s a full-circle model, powered by insight, execution, and the lived experience of a team that doesn’t just sell the Marbella lifestyle - we live it.

As demand for lifestyle-led real estate continues to rise, ´óÏóÊÓƵ Brokers is strategically expanding its footprint beyond Marbella. We’ve launched dedicated sales efforts in Málaga city, where several new exclusive developments are now under our representation. With Málaga rapidly emerging as a tech and innovation hub, we see tremendous potential for long-term growth and investment.

Simultaneously, we are extending our reach to Sotogrande, a more tranquil yet highly exclusive enclave known for its elite polo scene and affluent international community, a perfect fit for our high-net-worth clientele seeking privacy and prestige. All these locations are seamlessly managed from our Marbella headquarters, allowing us to confidently say that we cover Marbella and its most promising surroundings.

Additionally, we now operate a fully established, where we handle both property sales and high-end holiday rentals, solidifying our presence in the Balearics and broadening our appeal to international buyers seeking luxury across Spain’s top destinations.

These efforts across sales, marketing, and expansion have led to a number of standout moments and recognitions that continue to shape the ´óÏóÊÓƵ Brokers story.

In 2022, ´óÏóÊÓƵ Brokers began making its mark on a global stage with the filming of a Netflix pilot. The following year, a full Netflix series was recorded, elevating our international profile and laying the foundation for a significant media presence.

Then in 2024, we took a major step forward by moving into our new flagship office on Marbella’s Golden Mile - designed in partnership with Norwegian luxury interior brand . Widely considered one of the most impressive office spaces in Marbella, it became our proud new Home Base. That same year, we opened our Palma de Mallorca office in the heart of Old Town.

Expanding to our head office on the Golden Mile was not just a practical move to accommodate our growing team—it was a strategic continuation of our core belief in the value of location. Just as we did in 2020 with our first office in Los Naranjos, we chose a key address that reflects who we are and who we serve. Positioned directly across from the iconic Marbella Club Hotel, our Golden Mile office places us at the heart of one of the city’s most prestigious and high-traffic areas.

With two thoughtfully placed offices—one in Nueva Andalucía and one on the Golden Mile—we now operate from both of Marbella’s most influential zones. This allows us to serve our clients across the city with efficiency, presence, and the kind of access that only comes from being exactly where it matters most.

Just as with our Golden Mile headquarters, our decision to open a second office in Palma de Mallorca was rooted in intention, not just expansion. We didn’t just want an office in Mallorca—we wanted the office in the location. That’s why we chose the heart of Palma’s Old Town, a historic and vibrant area that reflects the lifestyle, architecture, and quality our brand stands for.

This prime location fortifies our commitment to being accessible and present in the most desirable areas—not just for prestige, but to better serve our clients. With our offices strategically placed in Marbella and Palma’s most iconic districts, we’ve created a strong, visible foundation for long-term relationships, smooth operations, and direct community engagement in both markets.

To mark these milestones, we hosted a grand office opening party at our Marbella headquarters, celebrating our 4-year anniversary with 300 selected guests, collaborators, and industry leaders from our growing community.

Later that year, on the evening of October 1st, we hosted a second major event - our Party - coinciding with the global launch of our series that morning. It was an evening of glamour, connection, and celebration of our team's achievements on an international scale.

2024 also saw the launch of new traditions and strategic partnerships, including our annual padel tournament at NAC - which grows in scale and excitement with each passing year - and the initiation of an exclusive collaboration with , Marbella’s leading luxury car dealership for brands like Ferrari, Bentley, and Land Rover.

In 2025, we reached a defining creative and community milestone with the release of , our fifth edition celebrating the Marbella lifestyle. The cover was a bold reimagining of Slim Aarons’ iconic 1967 photograph "El Venero," shot at our exclusive listing, Villa La Toca, in collaboration with local fashion brand Homies Marbella. This ambitious project had been years in the making by our marketing team - honouring an image that has long defined the spirit of Marbella, now retold with a modern twist. The release of Guide 005 also symbolised five years of sharing the Marbella lifestyle through a non-profit editorial initiative that gives back to our community.

2025 also marked the completion of Villa Fortuna, the first full-scale luxury villa developed entirely in-house after a series of successful high-end apartment, penthouse, and townhouse renovations. Villa Fortuna set a new benchmark for our design and development capabilities and paved the way for a broader rollout of premium villa projects. With the launch of Baseline Construction, our dedicated in-house building company, we now offer a fully integrated real estate ecosystem - from construction and architecture to design, sales, and rentals - ensuring quality, consistency, and a seamless client experience across every phase.

Looking ahead, ´óÏóÊÓƵ Brokers remains boldly committed to redefining luxury real estate across Spain’s most desirable destinations. We do not believe in limitations - only opportunities. With an expanding footprint, an innovative mindset, and a team driven by passion and purpose, the next chapter promises even greater impact.

With a strong team spirit at our core, we celebrate every win - big or small - but never settle. We continuously strive for more, pushing boundaries, and aiming higher with every project. We are curating experiences, cultivating community, and redefining what luxury living means across the Mediterranean.

Discover our latest listings or to experience the Marbella lifestyle firsthand.